Growthbites by GrowthRocks
Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.
We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.
Growthbites by GrowthRocks
S01E01 • Democratizing Innovation
In this episode, we will discuss 'Democratizing Innovation' and explore how AI empowers everyone to become an innovator. The term 'Democratizing Innovation' was coined not by GrowthRocks but many years ago by MIT's Professor Eric von Hippel, renowned for his pioneering work in user-driven innovation.
The main outcome of this episode: "Democratizing Innovation enables users to transcend passive consumption and actively participate in creating new ideas and solutions—because with AI, everyone can innovate.
