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Growthbites by GrowthRocks
Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.
We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.
Growthbites by GrowthRocks
S02E03 • Interview: If You Are Good, AI Will Make You Better; but If You Are Bad ...
In this eye-opening episode, Theo Moulos, CEO of GrowthRocks, dives deep into AI's transformative power and challenges in digital marketing. With 3–4 hours of daily hands-on AI use, Theo shares unique insights on how AI is reshaping marketing strategies and highlights four critical issues many have overlooked.
From the lack of horizontal technical skills and the struggle to create added value to the urgent need for upskilling and the shortage of true marketing experts, we explore the key factors driving success—or failure—in the age of AI. Learn why AI is more than just a tool, how it demands continuous learning and investment, and why speaking openly about AI is no longer optional for agencies.
Packed with real-world examples and actionable advice, this conversation will inspire marketers, business leaders, and anyone navigating the evolving landscape of AI and digital marketing. Don’t miss the chance to discover how to turn AI into your competitive advantage!
[This interview first appeared in MarketingWeek magazine]
