Growthbites by GrowthRocks
Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.
We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.
Growthbites by GrowthRocks
S01E10 • Guest blogging is dead
What if guest blogging didn’t die—it evolved? In this episode, inspired by GrowthRocks’ article "Guest Blogging is Dead." we explore the deeper shifts behind this once-powerful content strategy. Has the pursuit of backlinks overshadowed the original intent of sharing ideas and building community? Or has the changing digital landscape simply forced us to ask better questions about what value really means?
We reflect on the tension between reach and relevance, traffic and trust, and ask: In a world dominated by SEO and algorithms, can guest blogging return to its roots as a form of thoughtful exchange?
Topics Covered:
- The decline of guest blogging as an SEO loophole
- Why intent matters more than tactics in content strategy
- The role of trust, authority, and real relationships in modern guest posts
- How Google’s evolving stance redefines “valuable” content
- Rethinking success: backlinks vs. brand credibility
- Guest blogging as a philosophical shift—from transaction to contribution
