Growthbites by GrowthRocks
Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.
We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.
Growthbites by GrowthRocks
S01E13 • AI: Addressing The Elephant In The Room
As artificial intelligence becomes more embedded in how we work, market, and create—are we truly in control of it, or are we adapting ourselves to fit its logic?
In this episode, inspired by GrowthRocks’ article “Working with AI: Insights and Issues Raised,” we explore the double-edged nature of AI in the workplace. From productivity boosts to ethical dilemmas, convenience to creative compromise, AI is no longer a tool we simply use—it’s a force we negotiate with.
Are we asking the right questions about transparency, accountability, and value? Or are we too quick to follow the algorithm, assuming it knows best?
Topics Covered:
- The promises and pitfalls of AI in digital marketing
- How AI reshapes productivity—and human creativity
- Ethical concerns: bias, hallucinations, and decision-making
- The blurred line between assistance and automation
- What “working with AI” actually means in practice
- The importance of critical thinking in an AI-powered workflow
In the rush to keep up with the machine, we must not forget what makes us human. The real challenge isn’t whether we can work with AI—but whether we can stay aware, intentional, and in charge while doing so.
