Growthbites by GrowthRocks
Our podcast isn’t just another resource for the average marketer—it’s designed for marketers and brands who want to stay at the forefront of digital and growth marketing. We focus on the key developments shaping the industry, from emerging trends to game-changing strategies, with AI playing a significant role in the conversations we share.
We don’t get bogged down in technical jargon or deep dives into complex concepts. Instead, we prioritize practical, actionable insights that inspire a shift in your mindset. Our goal is to help you cultivate a growth-first approach—one that allows you to see opportunities everywhere and equips you with the tools and strategies to seize them. Whether you’re looking to innovate, scale, or think bigger, this podcast is your go-to guide for making a meaningful impact.
Growthbites by GrowthRocks
S01E22 • Is Informational Content Needed
This episode, inspired by Is Informational Content Still Needed in 2024?, explores the evolving role of educational content in a digital world dominated by AI tools, zero-click searches, and shrinking attention spans. With platforms increasingly prioritizing immediate answers over deep engagement, many marketers are questioning whether blog posts, how-tos, and guides still hold their ground.
We unpack what “informational content” means today—from SEO-driven articles and FAQs to top-of-funnel educational content—and why it’s still essential for building trust, topical authority, and long-term brand equity. The episode highlights how the purpose of content is shifting: no longer just to rank, but to serve as a conversion layer and relationship builder.
We also examine the risks of abandoning educational content entirely—like losing organic reach, relying too heavily on paid channels, or becoming invisible in AI-generated summaries. And we explore how leading brands are rethinking their strategies by aligning content with user intent, context, and platform-specific behavior.
In essence, this show argues that informational content isn’t outdated—it’s evolving. And in a world where AI may deliver answers, brands still need to deliver value.
